Managing Global Marketing: Cases and Text by Kamran Kashani
Managing Global Marketing: Cases and Text by Kamran Kashani PDF, ePub eBook D0wnl0ad
Readers experience the managerial lives and issues of global marketeers in more than 20 different countries, markets, and socio-political environments with this book. In the position of decision makers, readers should develop skills in analysis and problem solving. Comprehensive topic coverage exposes readers to a range of current global marketing issues: marketing strategy, opportunity analysis, product policy, marketing communication, pricing, marketing research and marketing programme formulation.From reader reviews:
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